You would like to improve on your Inbound Marketing tactics but you don’t know where to get started? In this guidebook we’ve outlined how to tackle each of the stages in the inbound methodology and what to look at to identify and fix the gaps in your current approach.
Make sure to fully utilise your HubSpot portal and increase the return on investment. Each chapter contains checklists for you to measure your progress.
Your HubSpot portal review should contain the following elements:
Buyer journey review
Attract: SEO, blogging and social media
Convert: conversion paths, CTA design and language, form design and landing pages