Step 1: Discovery Call
Step 2: Strategy Outline and Persona Definition
Step 3: Software Demo and Deadlines for Execution
Once we complete these three steps we can recommend the right Marketing Strategy for your business. Navigate to the bottom of the page to request your Marketing Strategy Review.
This workshop will enable you create one or more Buyer Persona to focus your Inbound campaigns. Buyer Persona profiles may start with basic demographics but we will work together to create a full profile. During the workshop we will analyze data from your teams to determine who your ideal client is and we will create a template for Buyer Persona interviews. In a follow up session we will use this data to complete the Buyer Persona profile.
We create the framework for different content offers at each stage of the Buyer Journey. This extensive workshop will leave you with both a complete plan, ready for you to execute on, as well as best practices for future content creation. During this workshop we will work out a structure which allows you to continuesly add fresh content to your Buyer Journey without duplicating your efforts.