Why everyone needs a HUG

Nikita Smits by Nikita Smits   03 May


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We never pass up an opportunity to learn from other marketeers, and this is why we’re excited to be organising our very first HubSpot User Group in Copenhagen. The inbound community is growing and this event gives us an opportunity to get to know each other and hear how some challenges we all face were tackled by others.  

* Update: We had a great first HUG on 7/6/2017. If you missed the chance to join, don't worry. You can download the slides here and join the LinkedIn group here.  Our next HUG will be on 12/10/17 right after INBOUND.


What do we discuss during a HUG meetup?

Well, that is actually up to you! We invite speakers who can talk about a topic that is interesting to inbound marketers. For our first HUG we invited Martin Jørgensen from Cobiro who will talk about how they leverage artificial intelligence to optimise adwords campaigns. We'll dive into what next to do with your workflows in HubSpot as well.

Copenhagen HubSpot User Group

Most importantly though, we want to hear from you! Let’s talk about successes and challenges you’ve had using the HubSpot software. What new features have you used over the past few months? What have you done differently lately? We include a group discussion in every meetup and we’ll make sure to gather input for topics in the weeks running up to the event.   

If you would like to present a case around a successful campaign you’ve run or on how you took care of a problem running your inbound marketing efforts, we’d love to hear from you and we’d be happy to have you as a speaker.

Who should attend a HUG meetup

It doesn’t matter if you are a HubSpot customer or if you would like to learn more about the HubSpot tools to understand if it’s the right solution for you. If you are interested in learning more about inbound marketing you are more than welcome to join the user group.

Our upcoming HUG

Our next meetup will take place on 7 June at 17:00 at Cobiro’s offices on Amaliegade 14 in Copenhagen. To join sign up via Eventbrite


17:00 Welcome and BusinessBrew introduction
17:30 Cobiro: Artificial intelligence and Adwords
18:00 Workflows: Next steps
18:30 Group discussion on HubSpot challenges


Topics: HubSpot

Nikita Smits

Written by Nikita Smits

Marketing strategist and GDPR specialist. Nikita was one of the founding members of BusinessBrew but is currently working as a digital marketing specialist at a Copenhagen startup.