Blog

Brewing up your latest inbound marketing and
business growth insights

 

In our last blog post, I wrote about getting more mileage out of your existing content. It was all about repurposing, reformatting, re-everything. One inbound tool I mentioned there was a content library. A few of you have asked me what format I use for my content library. Of course, I’m happy to share and walk you through some of the thinking.

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Content marketing often implies content creation. When at the beginning of your content marketing journey this makes sense. You have no content yet, so you go about creating valuable assets for your personas. This is often the mode we stay in, creating more rather than optimising what we already have. So let’s look at an approach you can apply today to start making more out of your existing content.

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In 2016 Evelyn and I had an interesting conversation. Evelyn called me with a great business idea of providing inbound marketing services to startups. I outlined all the risks to her and we finished up our conversation. Then, I called her back suggesting we’d dive into this adventure together. In our mission we explain that BusinessBrew was built because two friends and marketeers saw a valuable opportunity and by chance, were in a position to take that opportunity together. 

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The Pillar-Cluster Model has been around as a concept for well over a year now. BusinessBrew was first introduced to it via a HubSpot blog post and it was a dominating topic at INBOUND 2017. We implemented it as a test in the summer and refined it again in October 2017. Recently, we were asked whether it worked for our inbound marketing and what our thoughts were on the implementation of the model. We pulled some stats and really critically thought about whether it actually worked. Here’s what we’ve found:

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Social media amplification is a big topic area within Inbound Marketing. When done correctly, it can boost your message substantially. But not every marketing team is ready to fully embrace social media amplification and able to dedicate the time to it (small teams, we get it!). There are multiple strategies and execution tactics. We believe a large part of amplification is linked to conversations and true engagement. Here are our tips to get these started:

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In the run up to the GDPR deadline there was plenty of talk about fines. However, not much was really shared about what a data breach actually is, when you should report it, to whom and how. Now that the GDPR is in full effect, it’s vital that businesses are aware of what personal data breaches are and have made preparations to handle to these.

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GDPR didn’t make the sky fall on Friday, 25th of May but it certainly caused an influx of myths, scaremongering and emails looking for our consent. One popular myth: Under the GDPR you need consent to contact customers. The scaremongering: You won’t be able to contact customers after May 25th 2018. The result: Lots of emails looking for consent that were unnecessary and in some cases even illegal. So let’s bust this myth and take the fear out of contacting customers!

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Most of our regular blog readers know that I’m really looking forward to the GDPR coming into force tomorrow (May 25th). I’ve spoken about how it feels when you realise you have something to hide and three reasons why as marketers we should be looking forward to the legislation. When Attorney IO shared an article with me based on answers from 129 law professors in the US, it dawned on me even more: Data protection is a benefit to customers and therefore an opportunity for businesses.

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SEO is constantly evolving. Search engine algorithms update multiple times a year (and that’s just the big updates) to emulate user behaviour more and more. This means, moving away from focussing completely on keywords to understanding how audiences interact with your page. In this blog post we want to give you a guide on conducting your first on-page SEO Audit.

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When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”. In order to answer this question, we should look not only at the GDPR but also at ePrivacy law across Europe. What’s important to consider is that there is a difference between your legal basis for processing, for example consent and an opt-in from your contacts to receive marketing emails.

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