Blog

Brewing up your latest inbound marketing and
business growth insights

 

The GDPR has been widely publicised and speculated upon. Many areas of the legislation are based on a balance between the consumer’s right to privacy and a company’s need to breach privacy. With a lack of black and white rules, numerous myths and assumptions have begun to circulate. In order to be able to identify myths vs truths, follow these steps (and yes, download our myth busting ebook that follows the same steps).

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More often than not when we are approached with a GDPR question, it evolves around consent. The need to consent is, of course nothing new. But, not only does the GDPR put a spotlight on it, we also have to meet some very specific criteria when recording consent. Let’s dive in.

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We all know that the GDPR deadline is just around the corner. Marketing teams should be well on their way to getting compliant by reconfirming opt-ins, updating conversion funnels and privacy policies. One area of the GDPR that somewhat gets overlooked is the need to document data processes. Here, a Data Processing Inventory can help.

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This March I was delighted to join DMX Dublin for their 2018 conference to speak about GDPR. The team there asked me two important questions while I was there:

  1. Why will GDPR not kill our sales & marketing funnels?
  2. What are my marketing trends and predictions for 2018?
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So this is Stoffer. Even if you are a cat person, you have to admit she’s cute but kind of scary. She tends to keep us from gaining access to laptops (they are so comfortable) and would therefore be very basic security, right? Not quite. The rattling of a bag is all it takes to get her to move. She’s easily breakable. We have 4 basic security tips for marketers that you can implement today to make your security less breakable.

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Vanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics in the past, focussing on looking good rather than finding the actionable (often more painful) truth about a campaign. Let me run through two of my pet peeve vanity metrics, why to avoid them and what to measure instead. You’ll see how the attributes of both apply across the board to vanity metrics.

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We had a great time yesterday at DMX Dublin! Thank you to the team for having us and putting on a marketing packed day of talks and workshops. BusinessBrew joined to speak about GDPR - Why it won’t kill your sales and marketing funnel.

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I consider myself pretty clued in when it comes to my personal data; where and how I share it. I would have also been of the impression that I have nothing to hide (and what I do want to hide, I won’t put online). I changed my mind today thanks to the GDPR and a fun experiment.

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There are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that you need consent from everyone you plan to market to. In fact, there are 6 reasons for processing personal data and consent is only one of these. The key is to choose the right one, stay in that lane and adhere to the specific rules of that lane. It’s like driving on the motorway, really!

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A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You can watch the recording of the webinar below if you haven't already.

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