Blog

Brewing up your latest inbound marketing and
business growth insights

 

In our last blog post, I wrote about getting more mileage out of your existing content. It was all about repurposing, reformatting, re-everything. One inbound tool I mentioned there was a content library. A few of you have asked me what format I use for my content library. Of course, I’m happy to share and walk you through some of the thinking.

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We’ve updated this post on April 06th 2018 to reflect the new Analytics Tools in HubSpot. RIP old Sources Report, welcome new tools!

Closed loop reporting is one of the great features HubSpot offers straight out of the box. The only thing you need to do is ensure your data is entered correctly and you can easily see your full conversion funnel.

In this post, I’m going to dive into the HubSpot Analytics Tools. I’ll give you an overview of what you can see and how to pull the all important “So what?” information out of it so you can get to work.

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We've talked about figuring out where to start with your inbound efforts on this blog before. You don't always have to start with 'attract'. When we get to work with a new business that has already implemented the inbound methodology and (often) the HubSpot software we start with a full inbound or portal review. Reviewing your HubSpot portal should be done along the structure of the inbound marketing methodology so you can critically assess all elements that together make up your marketing strategy.

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Every year HubSpot releases the State of Inbound Report, which benchmarks the goals, challenges, and priorities of marketers around the world. The report has invaluable insights on current inbound marketing trends.

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We never pass up an opportunity to learn from other marketeers, and this is why we’re excited to be organising our very first HubSpot User Group in Copenhagen. The inbound community is growing and this event gives us an opportunity to get to know each other and hear how some challenges we all face were tackled by others.  

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