Blog

Brewing up your latest inbound marketing and
business growth insights

 

Wow what a week. Every time we attend HubSpot's INBOUND we need a few days to gather our thoughts to process the event, the sessions and the meetings. This year was no different. Every year I also try to summarise my notes and distil a few takeaways from the overall event.

*Also, long blog post warning*

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We’re slowly recovering from INBOUND17 and looking forward to meeting up with Inbound Marketers in Copenhagen next week.

We’ll discuss updates from INBOUND17 and we’ll hear from HubSpot’s Luke Summerfield about Growth Driven Design. The next speaker is Hans Op De Kelder from our host, Falcon, about leveraging social data in your marketing stack.

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We’re looking forward to getting back to Boston for INBOUND17. It's a week where we get to catch up with lots of people, learn and not unimportantly have a lot of fun. Plenty good memories of previous INBOUND editions and digging through our social accounts and our INBOUND coverage we found some gold from INBOUND13:

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We’ve updated this post on April 06th 2018 to reflect the new Analytics Tools in HubSpot. RIP old Sources Report, welcome new tools!

Closed loop reporting is one of the great features HubSpot offers straight out of the box. The only thing you need to do is ensure your data is entered correctly and you can easily see your full conversion funnel.

In this post, I’m going to dive into the HubSpot Analytics Tools. I’ll give you an overview of what you can see and how to pull the all important “So what?” information out of it so you can get to work.

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We've talked about figuring out where to start with your inbound efforts on this blog before. You don't always have to start with 'attract'. When we get to work with a new business that has already implemented the inbound methodology and (often) the HubSpot software we start with a full inbound or portal review. Reviewing your HubSpot portal should be done along the structure of the inbound marketing methodology so you can critically assess all elements that together make up your marketing strategy.

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Every year HubSpot releases the State of Inbound Report, which benchmarks the goals, challenges, and priorities of marketers around the world. The report has invaluable insights on current inbound marketing trends.

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We never pass up an opportunity to learn from other marketeers, and this is why we’re excited to be organising our very first HubSpot User Group in Copenhagen. The inbound community is growing and this event gives us an opportunity to get to know each other and hear how some challenges we all face were tackled by others.  

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