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Brewing up your latest inbound marketing and
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Nikita Smits

Nikita Smits
Marketing strategist and GDPR specialist. She knows how to ensure commercial return for your business and never misses a good karaoke night.
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Recent Posts

 

When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”. In order to answer this question, we should look not only at the GDPR but also at ePrivacy law across Europe. What’s important to consider is that there is a difference between your legal basis for processing, for example consent and an opt-in from your contacts to receive marketing emails.

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Many organisations working with European residents are not actually based in Europe. They have offices in other locations and from there sell into the EU. In this post we explore the options of representatives for these kind of businesses. 

The GDPR applies to anyone who processes data from data subjects in the EU (we are talking in a business sense here, there are exceptions in Article 2.2). It makes no difference whether you or your HQ is based elsewhere, once you are either established in the EU or targeting data subjects who are in the EU, the GDPR applies to your organisation.

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More often than not when we are approached with a GDPR question, it evolves around consent. The need to consent is, of course nothing new. But, not only does the GDPR put a spotlight on it, we also have to meet some very specific criteria when recording consent. Let’s dive in.

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A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You can watch the recording of the webinar below if you haven't already.

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We recently shared a guest blog with Vourneen Taylor from About Inbound. Vourneen is a rocking inbound marketing consultant and we were lucky enough to work with her when we still worked at HubSpot. It’s been amazing to see our friends move on and start their own businesses and we’re very excited to follow About Inbound.

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We sat down with Talent Hub this week to discuss GDPR. It’s a widely discussed topic and the team at Talent Hub wanted to know more as understanding privacy and data protection is an important skill for marketers.

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Scaling a startup is hard work. You can use all the help you can get and you specifically can use all the leads you can get. You don't need pesky privacy laws to get in the way of your lead generation efforts. If you get to contact a bunch of people who may not have opted into your marketing messages, that's great. Right? Well no, there is a good reason we advocate inbound marketing to startups.

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I’ve spent the last two days in a classroom with a very diverse group of people. There was an administrative employee of a hospital, an IT security manager from a large telecom provider, a manager from a large consultancy firm, someone from the city council Amsterdam, the legal counsel for a large webshop, someone who is working towards becoming a DPO and finally people who, I have missed the details, work with farmers and wanted to know if the unique identification number on cows should be regarded as personal information (The answer is yes, in case you were wondering the same.)

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Most marketers have heard about GDPR or the General Data Protection Regulation. But with all that buzz, we tend to forget that there is another set of rules we have to keep an eye on: the ePrivacy Directive. This is an indication given by the EU in 2002 about how we can use email and cookies amongst other topics. Remember "the cookie law"? 

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Wow what a week. Every time we attend HubSpot's INBOUND we need a few days to gather our thoughts to process the event, the sessions and the meetings. This year was no different. Every year I also try to summarise my notes and distil a few takeaways from the overall event.

*Also, long blog post warning*

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