We sat down with Talent Hub this week to discuss GDPR. It’s a widely discussed topic and the team at Talent Hub wanted to know more as understanding privacy and data protection is an important skill for marketers.
We talked about how the GDPR is an organisation wide-concern but that the marketing team is responsible for a few key items. First of all, marketers work on lead generation. Generating leads through your website means that you are gathering personal data from a number of data subjects and you should understand how to treat this data. Of course, your marketing team knows best how to communicate clearly to your audience, making them the ideal candidates for reviewing your consent forms as well as your privacy notice which should be written in a language that is easily understood by your audience.
Marketers can do a number of things to prepare for the GDPR
- Read the legislation. This might not be the most fun task but it will help you weed out a lot of the false information out there.
- Make the GDPR a topic of conversation across the organisation.
- Review the opt-ins from your leads in your database. You need to make sure you’ve recorded consent so you can keep emailing people.
- If you don’t want to have to remove your leads, make sure to start running opt-in campaigns now.
- Make sure that all your cloud service providers are GDPR compliant processors.
- Discuss sourcing of new leads and how data is treated with the sales team so you are all on the same page.
- Make sure to update your privacy notice so it’s GDPR compliant.
- Check your forms and if you’re recording consent correctly.
- Privacy starts with PR, one of the things to remember is to prepare to discuss a data breach when it happens to avoid further negative fallout.
Want to read the entire interview with the Talent Hub team? Have a look here.