In the run up to the GDPR deadline there was plenty of talk about fines. However, not much was really shared about what a data breach actually is, when you should report it, to whom and how. Now that the GDPR is in full effect, it’s vital that businesses are aware of what personal data breaches are and have made preparations to handle to these.Read More
GDPR didn’t make the sky fall on Friday, 25th of May but it certainly caused an influx of myths, scaremongering and emails looking for our consent. One popular myth: Under the GDPR you need consent to contact customers. The scaremongering: You won’t be able to contact customers after May 25th 2018. The result: Lots of emails looking for consent that were unnecessary and in some cases even illegal. So let’s bust this myth and take the fear out of contacting customers!Read More
Most of our regular blog readers know that I’m really looking forward to the GDPR coming into force tomorrow (May 25th). I’ve spoken about how it feels when you realise you have something to hide and three reasons why as marketers we should be looking forward to the legislation. When Attorney IO shared an article with me based on answers from 129 law professors in the US, it dawned on me even more: Data protection is a benefit to customers and therefore an opportunity for businesses.Read More
When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”. In order to answer this question, we should look not only at the GDPR but also at ePrivacy law across Europe. What’s important to consider is that there is a difference between your legal basis for processing, for example consent and an opt-in from your contacts to receive marketing emails.Read More
Many organisations working with European residents are not actually based in Europe. They have offices in other locations and from there sell into the EU. In this post we explore the options of representatives for these kind of businesses.
The GDPR applies to anyone who processes data from data subjects in the EU (we are talking in a business sense here, there are exceptions in Article 2.2). It makes no difference whether you or your HQ is based elsewhere, once you are either established in the EU or targeting data subjects who are in the EU, the GDPR applies to your organisation.Read More
More often than not when we are approached with a GDPR question, it evolves around consent. The need to consent is, of course nothing new. But, not only does the GDPR put a spotlight on it, we also have to meet some very specific criteria when recording consent. Let’s dive in.Read More
We all know that the GDPR deadline is just around the corner. Marketing teams should be well on their way to getting compliant by reconfirming opt-ins, updating conversion funnels and privacy policies. One area of the GDPR that somewhat gets overlooked is the need to document data processes. Here, a Data Processing Inventory can help.Read More
This March I was delighted to join DMX Dublin for their 2018 conference to speak about GDPR. The team there asked me two important questions while I was there:
- Why will GDPR not kill our sales & marketing funnels?
- What are my marketing trends and predictions for 2018?
So this is Stoffer. Even if you are a cat person, you have to admit she’s cute but kind of scary. She tends to keep us from gaining access to laptops (they are so comfortable) and would therefore be very basic security, right? Not quite. The rattling of a bag is all it takes to get her to move. She’s easily breakable.Read More
Vanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics in the past, focussing on looking good rather than finding the actionable (often more painful) truth about a campaign. Let me run through two of my pet peeve vanity metrics, why to avoid them and what to measure instead. You’ll see how the attributes of both apply across the board to vanity metrics.Read More