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Brewing up your latest inbound marketing and
business growth insights

Evelyn Wolf

Evelyn Wolf
Inbound strategy specialist and content creator. She will turn your web presence into a magnet and always has wind in her sails.

Recent Posts

 

So this is Stoffer. Even if you are a cat person, you have to admit she’s cute but kind of scary. She tends to keep us from gaining access to laptops (they are so comfortable) and would therefore be very basic security, right? Not quite. The rattling of a bag is all it takes to get her to move. She’s easily breakable. 

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Vanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics in the past, focussing on looking good rather than finding the actionable (often more painful) truth about a campaign. Let me run through two of my pet peeve vanity metrics, why to avoid them and what to measure instead. You’ll see how the attributes of both apply across the board to vanity metrics.

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I consider myself pretty clued in when it comes to my personal data. Knowing where it was was stored and deciding on how to share it. I would have also been of the impression that I have nothing to hide (and what I do want to hide, I won’t put online). I changed my mind today thanks to the GDPR and a fun experiment.

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There are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that you need consent from everyone you plan to market to. In fact, there are 6 reasons for processing personal data and consent is only one of these. The key is to choose the right one, stay in that lane and adhere to the specific rules of that lane. It’s like driving on the motorway, really!

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I think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make my day. It’s funny though how I tend to go back to the old favourites time and again without venturing into any of the other 20 flavours available. So what happens when we are confronted with too much choice?

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It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be contacted. Here’s why you should add one in.

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Perhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR is still on the long finger or even something abstract that sits with IT and legal teams. Make no mistake, it will influence how we generate leads online, process data and how we use it. It is a marketing effort just as much as IT and legal. So let me walk you through my three top reasons why I believe the GDPR will make inbound marketing better:

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“DATA, good God y’all! What is it good for? Absolutely nothing...Say it again!” I love Edwin Starr’s song War and do believe it applies to data that we battle with. Just with one small amendment: “DATA, good God y’all! What is it good for? Absolutely nothing unless you act on it...Say it again!” Sorry, for putting this tune in your head for the rest of the day, but trust me, it will be worth it!

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The GDPR is all about using plain language to explain how data is collected, stored and used to our audiences. Yet, the legal text is hard to understand...strange, right?

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There are specific reasons why GDPR is coming into effect and why it’s needed. Put your consumer hat on for a second or have a look in your inbox and count the spammy emails you received in the last few days...GDPR is about being respectful to our data subjects.

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