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Brewing up your latest inbound marketing and
business growth insights

Evelyn Wolf

Evelyn Wolf
Inbound strategy specialist and content creator. She will turn your web presence into a magnet and always has wind in her sails.

Recent Posts

 

This is one we hear all the time: GDPR is not coming into effect until May 25th 2018 so we’ll worry about it then. Here's the thing, GDPR was passed in 2016. The grace period is over in May 2018. So, you have to be compliant on or before May 25th 2018 and not after. Any data not compliant on this date will have to be deleted in order to avoid fines.

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Remember the cookie law? It’s the need to have a disclaimer on your website that states what you are tracking, linking to your privacy policy. Many believe the GDPR is replacing the cookie law.

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Many cloud service providers are based outside of Europe and there is a fear that they won’t solve for GDPR. There is a myth that if they are not compliant it won’t harm your business. This is untrue.

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Have you read any privacy notices recently? Generally, they bamboozle people with legal language and wording. Under the GDPR this is no longer aloud.

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Ah the easy route, just pop up a one size fits all opt-in to all forms and GDPR is solved for. It’s just not that easy. The regulation goes into a lot more detail.

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Can we just get away with not being GDPR compliant? Who will check anyway, right? Careful! The GDPR is a European wide regulation with Data Protection Authorities in every EU country that are easily accessible by all.

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Our second myth deals with the misconception that your IT and legal teams will look after GDPR. That is not quite true.

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In our list of top 10 GDPR myths we probably hear this one the most: “If I am (or the HQ of my organisation) based outside of the EU GDPR doesn’t apply.”

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Nikita and I have worked with the inbound marketing methodology for years. We are believers, the choir and the preacher rolled into one. BusinessBrew’s belief is to put the customer first and work all marketing activity around them. Real success for us is when the customer centric approach spills out of marketing into other departments. So when we compare inbound vs digital marketing, inbound has a much wider impact. And then we see it: Inbound Transformation.

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Twitter announced this week that we can now use 280 characters instead of just 140 in a tweet. The reactions are mixed from some users being very excited about it to others complaining that all they wanted was an edit button. My reaction, what difference does doubling the character count make if you have nothing of value to say?

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