When it comes to the GDPR many sales and marketing teams feel like proverbial deer in the headlights. We know it's coming, we know it's going to be big and we we are paralysed with worry. Worry that we will not be able to communicate with leads. Worry of having to delete a large proportion of our database. Worry that we won't be successful going forward. Deep breath, it's going to be okay.
Our GDPR Workshop is purpose built for sales and marketing to discuss not just the legislation but also how teams will continue to be successful and compliant:GDPR workshop goals
Educate sales and marketing teams on what GDPR and ePrivacy (PECR in the UK) compliance means.
Introduce sales and marketing teams to the changes that you and your team have already put in place or will be working on.
Show how your team can work with GDPR and ePrivacy (PECR in the UK) and be successful.
"Working with BusinessBrew, providing knowledgeable and tangible commercial context on a complex matter such as the GDPR, has given our clients valuable insights into a practical approach for their own businesses. We look forward to work together again in the future!"
Peter Sterkenburg, CIPP/E Certified Customer Success Lead at Leadfeeder
The workshop preparation starts with you. We meet either virtually or in person prior to the workshop day to go through your marketing and sales funnel. This allows us to "translate" the legislation to your specific use case, make it digestible for your team and concentrate on your ongoing success.
In addition, we will ask you how you currently collect leads and handle these. You'll be surprised at how many of your processes may already be compliant!
The workshop will be delivered
Our workshops are active discussions with up to 15 participants. We do not want to hold a lecture on GDPR. This means plenty of engagement with the team such as providing them with scenarios and getting them to think through GDPR application for sales and marketing. We actively encourage pushback so that we can discuss solutions that will not impact
The BusinessBrew team has been working with inbound marketing for years, both as marketers and as consultants with HubSpot. Early on we realised that gaining a deep understanding of the General Data Protection Regulation and ePrivacy Directive
We are trained by the IAPP which