GDPR requires not only understanding from everyone involved in handling data but also buy-in across your organisation. In particular, sales & marketing will have a difficult time to adopt these changes as it seems that GDPR is making communication with leads nearly impossible. The three topics outlined below are geared towards explaining GDPR, showing that parts have been implemented and it wasn’t too painful and most importantly demonstrate how your team will continue to market and close deals in a compliant world.GDPR workshop goals
Educate sales and marketing teams on what GDPR and PECR compliance means and potential consequences of not adhering to the rules.
Introduce sales and marketing teams to the changes that you and your team have already put in place or will be working on.
Show how your team can work with GDPR and PECR and be successful.
Our preparation will include “translating” the legislation to your specific use case and making it digestible for non-legal staff. We will bring examples from your industry and leaders in the space.
In addition, we want to show what your team has already been working on with regards to the implementation. During the preparation phase, we will work closely with your team to showcase your work.
The final piece of the workshop is to provide your teams with helpful tips on how they can continue to be successful. For example, it would entail how to handle contacts received at a tradeshow, how to reach on LinkedIn etc. If you want to review your own inbound marketing practices before the workshop, we can, of course, assist you with this.
The workshop will be delivered in your offices, it will be a full day workshop, 9.30 am to 5 pm.
Our workshops are active discussions. We do not want to hold a lecture on GDPR. This means plenty of engagement with the team such as providing them with scenarios and getting them to think through GDPR application for sales and marketing (knowledge check - can you apply what you’ve learnt). We experience a lot of pushback especially from sales teams and don’t expect your team to be much different. We encourage that pushback openly so that we can discuss solutions that will not impact on the success of your teams.