Blog

Brewing up your latest inbound marketing and
business growth insights

 

I consider myself pretty clued in when it comes to my personal data. Knowing where it was was stored and deciding on how to share it. I would have also been of the impression that I have nothing to hide (and what I do want to hide, I won’t put online). I changed my mind today thanks to the GDPR and a fun experiment.

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There are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that you need consent from everyone you plan to market to. In fact, there are 6 reasons for processing personal data and consent is only one of these. The key is to choose the right one, stay in that lane and adhere to the specific rules of that lane. It’s like driving on the motorway, really!

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A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You can watch the recording of the webinar below if you haven't already.

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It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be contacted. Here’s why you should add one in.

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Perhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR is still on the long finger or even something abstract that sits with IT and legal teams. Make no mistake, it will influence how we generate leads online, process data and how we use it. It is a marketing effort just as much as IT and legal. So let me walk you through my three top reasons why I believe the GDPR will make inbound marketing better:

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The GDPR is all about using plain language to explain how data is collected, stored and used to our audiences. Yet, the legal text is hard to understand...strange, right?

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There are specific reasons why GDPR is coming into effect and why it’s needed. Put your consumer hat on for a second or have a look in your inbox and count the spammy emails you received in the last few days...GDPR is about being respectful to our data subjects.

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This is one we hear all the time: GDPR is not coming into effect until May 25th 2018 so we’ll worry about it then. Here's the thing, GDPR was passed in 2016. The grace period is over in May 2018. So, you have to be compliant on or before May 25th 2018 and not after. Any data not compliant on this date will have to be deleted in order to avoid fines.

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Remember the cookie law? It’s the need to have a disclaimer on your website that states what you are tracking, linking to your privacy policy. Many believe the GDPR is replacing the cookie law.

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Many cloud service providers are based outside of Europe and there is a fear that they won’t solve for GDPR. There is a myth that if they are not compliant it won’t harm your business. This is untrue.

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