Blog

Brewing up your latest inbound marketing and
business growth insights

 

It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be contacted. Here’s why you should add one in.

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Perhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR is still on the long finger or even something abstract that sits with IT and legal teams. Make no mistake, it will influence how we generate leads online, process data and how we use it. It is a marketing effort just as much as IT and legal. So let me walk you through my three top reasons why I believe the GDPR will make inbound marketing better:

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“DATA, good God y’all! What is it good for? Absolutely nothing...Say it again!” I love Edwin Starr’s song War and do believe it applies to data that we battle with. Just with one small amendment: “DATA, good God y’all! What is it good for? Absolutely nothing unless you act on it...Say it again!” Sorry, for putting this tune in your head for the rest of the day, but trust me, it will be worth it!

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The GDPR is all about using plain language to explain how data is collected, stored and used to our audiences. Yet, the legal text is hard to understand...strange, right?

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There are specific reasons why GDPR is coming into effect and why it’s needed. Put your consumer hat on for a second or have a look in your inbox and count the spammy emails you received in the last few days...GDPR is about being respectful to our data subjects.

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This is one we hear all the time: GDPR is not coming into effect until May 25th 2018 so we’ll worry about it then. Here's the thing, GDPR was passed in 2016. The grace period is over in May 2018. So, you have to be compliant on or before May 25th 2018 and not after. Any data not compliant on this date will have to be deleted in order to avoid fines.

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Remember the cookie law? It’s the need to have a disclaimer on your website that states what you are tracking, linking to your privacy policy. Many believe the GDPR is replacing the cookie law.

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Many cloud service providers are based outside of Europe and there is a fear that they won’t solve for GDPR. There is a myth that if they are not compliant it won’t harm your business. This is untrue.

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Have you read any privacy notices recently? Generally, they bamboozle people with legal language and wording. Under the GDPR this is no longer aloud.

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Ah the easy route, just pop up a one size fits all opt-in to all forms and GDPR is solved for. It’s just not that easy. The regulation goes into a lot more detail.

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