Blog

Brewing up your latest inbound marketing and
business growth insights

 

We all know that the GDPR deadline is just around the corner. Marketing teams should be well on their way to getting compliant by reconfirming opt-ins, updating conversion funnels and privacy policies. One area of the GDPR that somewhat gets overlooked is the need to document data processes. Here, a Data Processing Inventory can help.

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This March I was delighted to join DMX Dublin for their 2018 conference to speak about GDPR. The team there asked me two important questions while I was there:

  1. Why will GDPR not kill our sales & marketing funnels?
  2. What are my marketing trends and predictions for 2018?
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So this is Stoffer. Even if you are a cat person, you have to admit she’s cute but kind of scary. She tends to keep us from gaining access to laptops (they are so comfortable) and would therefore be very basic security, right? Not quite. The rattling of a bag is all it takes to get her to move. She’s easily breakable. 

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Vanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics in the past, focussing on looking good rather than finding the actionable (often more painful) truth about a campaign. Let me run through two of my pet peeve vanity metrics, why to avoid them and what to measure instead. You’ll see how the attributes of both apply across the board to vanity metrics.

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We had a great time yesterday at DMX Dublin! Thank you to the team for having us and putting on a marketing packed day of talks and workshops. BusinessBrew joined to speak about GDPR - Why it won’t kill your sales and marketing funnel.

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I consider myself pretty clued in when it comes to my personal data. Knowing where it was was stored and deciding on how to share it. I would have also been of the impression that I have nothing to hide (and what I do want to hide, I won’t put online). I changed my mind today thanks to the GDPR and a fun experiment.

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There are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that you need consent from everyone you plan to market to. In fact, there are 6 reasons for processing personal data and consent is only one of these. The key is to choose the right one, stay in that lane and adhere to the specific rules of that lane. It’s like driving on the motorway, really!

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A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You can watch the recording of the webinar below if you haven't already.

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I think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make my day. It’s funny though how I tend to go back to the old favourites time and again without venturing into any of the other 20 flavours available. So what happens when we are confronted with too much choice?

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It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be contacted. Here’s why you should add one in.

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