Blog

Brewing up your latest inbound marketing and
business growth insights

 

Can we just get away with not being GDPR compliant? Who will check anyway, right? Careful! The GDPR is a European wide regulation with Data Protection Authorities in every EU country that are easily accessible by all.

Read More
 

Our second myth deals with the misconception that your IT and legal teams will look after GDPR. That is not quite true.

Read More
 

In our list of top 10 GDPR myths we probably hear this one the most: “If I am (or the HQ of my organisation) based outside of the EU GDPR doesn’t apply.”

Read More
 

We recently shared a guest blog with Vourneen Taylor from About Inbound. Vourneen is a rocking inbound marketing consultant and we were lucky enough to work with her when we still worked at HubSpot. It’s been amazing to see our friends move on and start their own businesses and we’re very excited to follow About Inbound.

Read More
 

We sat down with Talent Hub this week to discuss GDPR. It’s a widely discussed topic and the team at Talent Hub wanted to know more as understanding privacy and data protection is an important skill for marketers.

Read More
 

Nikita and I have worked with the inbound marketing methodology for years. We are believers, the choir and the preacher rolled into one. BusinessBrew’s belief is to put the customer first and work all marketing activity around them. Real success for us is when the customer centric approach spills out of marketing into other departments. So when we compare inbound vs digital marketing, inbound has a much wider impact. And then we see it: Inbound Transformation.

Read More
 

Scaling a startup is hard work. You can use all the help you can get and you specifically can use all the leads you can get. You don't need pesky privacy laws to get in the way of your lead generation efforts. If you get to contact a bunch of people who may not have opted into your marketing messages, that's great. Right? Well no, there is a good reason we advocate inbound marketing to startups.

Read More
 

 

Twitter announced this week that we can now use 280 characters instead of just 140 in a tweet. The reactions are mixed from some users being very excited about it to others complaining that all they wanted was an edit button. My reaction, what difference does doubling the character count make if you have nothing of value to say?

Read More
 

 

I’ve spent the last two days in a classroom with a very diverse group of people. There was an administrative employee of a hospital, an IT security manager from a large telecom provider, a manager from a large consultancy firm, someone from the city council Amsterdam, the legal counsel for a large webshop, someone who is working towards becoming a DPO and finally people who, I have missed the details, work with farmers and wanted to know if the unique identification number on cows should be regarded as personal information (The answer is yes, in case you were wondering the same.)

Read More
 

Most marketers have heard about GDPR or the General Data Protection Regulation. But with all that buzz, we tend to forget that there is another set of rules we have to keep an eye on: the ePrivacy Directive. This is an indication given by the EU in 2002 about how we can use email and cookies amongst other topics. Remember "the cookie law"? 

Read More